The Grounds
The Grounds at AIA Vitality Park is Hong Kong’s ultimate socially distant entertainment experience, located on the vibrant Central Harbour front.
The concept was developed during the pandemic to offer a selection of entertainment options such as movies, live music, family activities, wellness classes and much more for attendees to enjoy from the comfort and safety of their own private pods.
Services
- Campaign planning
- Digital marketing
- Media buying
- Public relations
- Content production
Bringing the pieces together
Together with our in-house creative experts, we partnered with the team behind the Grounds to brand and market the concept.
As a completely new proposition, we developed the branding from scratch. We sought to portray a premium but inclusive offering which was flexible for a mass audience as well as private events.
Our talented creative team developed a series of animations to showcase the offering and bring it to life.
The launch was a huge success with sell out listings across the board.
