AIA Carnival 2018/2019
At Agenda Consulting, we are proud of the long-standing relationships we have with our clients because we believe they are testament to our ability to deliver.
One such partnership is with the AIA Carnival, a highly anticipated annual event.
We are responsible for all aspects of the Carnival’s marketing strategy and execution. Our objective is to ensure the event maintains high engagement and continues to draw a large audience every year.
Services
- Video Production
- Graphic Design
- Above the line media
- Digital marketing
- Strategic campaign planning
- Public relations
- Design and branding
- Onsite design production
- Cinematography
- Charitable partnerships
- Community affairs
Putting the audience first
The demographic for the Carnival is broad. From teenagers and young families to professionals and corporate partners.
Understanding the audience forms a key component of the marketing and communications strategy.
We develop and execute high-reach strategies which incorporate our digital marketing expertise to drive conversion of the most valuable segments.
Using eye-catching promotional content which speaks to the diverse audience, we generate hype and anticipation.
Meaningful results
In our latest strategy, we created impact by putting the audience at the forefront of our materials.
We designed feel-good content that tugs on the heart strings and showcases the fun and enjoyment the Carnival brings. The integrated strategy encompassed videos, social media, digital banners and publisher content which were curated to tell the stories of the many faces of the AIA Carnival.
- 3.2 Mil people reached online
- 97% Visitor Satisfaction
- Record attendance, awareness and revenue
