About Us

Integrated marketing to drive community engagement

Our business was established to offer strategic and tactical expertise for schools to help deepen their connections with stakeholders.

Today, we serve multiple sectors where generating greater social purpose is at our core.

We believe education, charity and business are inextricably linked through the communities they serve.

As a local company with renowned, international partnerships, we successfully harness the depth and breadth of our relationships to cultivate meaningful connections. We use our marketing and communications expertise to join the dots.

Our Services

▪︎ Strategic Marketing and Communications
▪︎ Feasibility Studies
▪︎ Strategic Planning
▪︎ Consulting
▪︎ Media Planning and Buying
▪︎ Events
▪︎ English and Chinese Copywriting
▪︎ Social Media Management
▪︎ Traditional and Digital Ad Production
▪︎ Fundraising
▪︎ Concept Development
▪︎ Video Production
▪︎ Graphic Design
▪︎ Animation
▪︎ Illustration
▪︎ Photography
▪︎ Custom training and workshops to support execution
▪︎ Custom research and industry analysis to support strategic planning

Our Team

Our dynamic team ensures our clients have their fingers on the pulse

We utilise cutting edge solutions to seamlessly deliver multi-channel campaigns and keep pace in an ever-changing digital world.

Our in-house production team, South Central Media, are close to the action and help us execute timely, relevant and impactful solutions for our global clients.

Alex

Alex Gibbs

Founder& Managing Director
About Alex
With over 20 years experience in marketing, entertainment, school development, and fundraising, Alex now consults to many leading event producers and international schools in Asia. He has also been a regular speaker and trainer at conferences and workshops throughout Australasia for more than a decade. Alex is also a surf aficionado and on weekends can be found catching waves in Sai Kung.
Matt

Matthew Yau

Director- Hong Kong Office
About Matthew
Matt is highly-organised and passionate about getting the best results for his campaigns. Well-versed in campaign strategy, public relations, digital marketing & analytics, he has a well rounded marketing background. He has a sweet tooth, especially for cookies, which he balances out with wake surfing.
Georgia

Georgia Way

Client Services & Partnerships Director
About Georgia
With over 15 years experience in brand communications with market leading global consumer brands, Georgia brings a wealth of strategic, operational, and problem-solving expertise to the team. She is also a Certified Scrum Master and Scrum Product Owner. On the weekends, you’ll find her enjoying good food and hanging out with her Doberman.
Eric

Eric Chew

Digital Director
About Eric
Eric has 27 awards and over 17 years of experience managing marketing campaigns in Hong Kong and the wider APAC region. With a strong digital background across channels such as social, performance marketing, content marketing, search and CRM, Eric is able to provide value for our clients through all digital channels.
Chi

Chi Lo

Creative Director
About Chi
Chi is a passionate and energetic creative professional boasting over two decades of experience in the dynamic world of design. With a career that has seen him delve into branding, video production, event planning, budgeting, project management, strategy development, and Web 3.0 integration, Chi’s versatility is unmatched.
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Ivory Zhang

Senior Marketing Specialist- China Market
About Ivory
Ivory specializes in Mainland Chinese Marketing, particularly the Greater Bay Area, with a special focus on influencer management, and social media platforms like XiaoHongShu (Little Red Book) and WeChat. With a deep understanding of various marketing disciplines, Ivory consistently delivers effective strategies and achieves exceptional results for our clients seeking to engage the Mainland China market.
Michelle

Michelle Wan

Senior Marketing Executive
About Michelle
With a background in ecommerce and business development, Michelle brings a creative edge to the marketing team, with a particular flair for social media and event management. She is passionate about tarot, electronic guitar, and an advocate for mental health awareness.
Jaq

Jacqueline Lam

Senior Marketing Executive
About Jacqueline
Jacqueline is an experienced executive with over 20 years in public relations, corporate citizenship, and strategic communications in the media and theme park industry. Proven track record in enhancing brand reputation, driving community engagement, and delivering impactful communication strategies. Adept at leading cross-functional teams and building strategic partnerships for sustainable growth.
Mo

Mohnish Daryanani

Videographer
About Mohnish
Mohnish is a passionate creative who never says no to a challenge and will always come up with a creative way to solve unforeseen problems. His passion lies in videography but spends his free time improving his photography skills, frequently taking portraits and experimenting with different styles
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SJ Yu

Visual & Brand Designer
About SJ
SJ is a versatile artist from graphics to illustrations. His flexibility comes in handy when assisting the design team making him a commendable teammate. His creativity encapsulates his love for different styles of art and his drive to be unique.
Kitty

Kitty Kan

Administrative & Office Manager
About Kitty
Kitty is a seasoned HR, Admin, and Finance support specialist with extensive experience in full-service Marketing businesses. Her exposure to the digital marketing industry has provided Kitty the ability to multi-task, and manage projects in a fast-paced environment.

Awards

themarketingsociety
The Marketing Society Awards
2021

Innovative Use of Technology Marketing Award

Event Marketing Awards
2021

Best Live Event - Gold
Best Use of Technology - Silver
Best Game Changer - Silver
Best Integrated Marketing Campaign- Bronze

2018

Best Sponsorship- Gold
Best Integrated Marketing Campaign- Bronze

The Golden Globe Tigers Awards
2016

Best Use of Social Media in Marketing

The Marketing Event Awards
2015

Best Consumer Event- Gold
Best Sponsorship Activation- Gold

2018

Best Sponsorship - Gold
Best Integrated Marketing Campaign

2021

Best Event Production - Gold
Best Use of Venue - Gold
Best Event - Arts Leisure and Entertainment - Gold

The Marketing Excellence Awards
2015

Excellence in Event Marketing- Gold
Excellence in Partnership- Gold

2018

Excellence in Launch/ Relaunch Marketing- Gold
Excellence in Partnership- Gold