Winner – Innovative Use of Technology Marketing Award

We are delighted to share our success in winning a coveted global award for innovation, for our Hong Kong Observation Wheel & AIA Vitality Park AR App, presented by AIA. Awarded by the globally accredited The Marketing Society at this year’s award ceremony took place in London recently.

Presenting periods of Hong Kong developments of the past, overlayed within the current landscape, The Hong Kong Observation Wheel Augmented Reality App Presented by AIA was conceptualized to enhance customer experience and appeal to generations of Hong Kong locals, expatriates, and visitors, by evoking an emotional response to the Hong Kong harbour’s enchanting history and development.

Through augmented reality, the app transports users back in time with layered digital visuals and interactive features. The mobile phone app is the first of its kind - worldwide - integrating a variety of modern immersive reality content to be developed for use on a rotating platform. This presented many technical challenges which required the collaboration and ingenuity of experts from around the world.

We wish to thank all of our partners in helping us realise the vision we had for this remarkable app.

AIA
Great Entertainment Group
The Entertainment Corporation Limited
Zspace Hong Kong
Maritime Museum
Shadow Factory
Sinclair Comms
Kite Systems
Zebrar
And special thanks to our two historians who consulted for us through this project – Kim Ko Keung and Jason Wordie.