South Central works with AIA and David Beckham to launch new brand promise

Bringing the promise to life with
multimedia content

It was a pleasure to be working once again with AIA and David Beckham for the launch of their new brand promise: Healthier, Longer, Better Lives. To embody the new brand promise, a week’s worth of healthy living activities was made available at the heart of Hong Kong, the Hong Kong Observation Wheel & AIA Vitality Park. The activities included wellness classes, cooking classes, musical showcases, community activities, and even football coaching clinics.

South Central Media was entrusted to ensure the festivities and activities were captured through engaging and meaningful video content. These variety of activities meant that we had to carefully plan our production schedule and implement new filming techniques. While we worked with many prominent figures during the shoot such as Tottenham Hotspur Coaches, Chef Jeremy Pang and Mr Wally, being able to work with David Beckham again was definitely the highlight for the team. Here is the final production recapping the launch & activities!