Creating extraordinary experiences in the most ordinary of places – the supermarket.

From researching for the perfect locations to coming up with a creative storyboard, it was an incredible experience for us to film this short video for The Great Circus of Europe and ParknShop.

To bring the magic of the circus to life at the supermarket, we first took time to understand each of the circus performers and their mesmerising acts, and how best to incorporate them in the video. The contortionist for example could walk on his hands even with his legs folded behind his back, which was perfect to be paired with little kids cheering him on.

Facing challenges such as working in the supermarket during operating hours and directing performers who spoke multiple languages, we managed to overcome the obstacles and turn them into opportunities. We certainly had a lot of fun thinking outside the box in order to make the performers stand out whiles highlighting the premium shopping experience at ParknShop.